Sunday NRF social media recap

Sunday morning started with 14 Breakout Sessions followed by two Super Sessions in the afternoon. Two of the morning breakout sessions had the majority of the comments on Twitter.

Tom Davenport, President’s Distinguished Professor of Information Technology and Management at Babson College, presented the Analytical Trends and Directions in Retailing breakout session. Tom is co-author of the book Competing on Analytics: The New Science of Winning. Here a Twitter tweet from Tom’s session:

“kadrorlj: store-level empowerment from retail analytics to increase conversion interesting – Davenport”

A summary of the session can be found at the blog Trends in Analytics. 

Are you Truly a Customer-Centric retailer? seemed to be a popular breakout session that generated several comments. Here are some from Twitter:

“hayesdavis:Rexall found out that online coupons get spread around.”

“hayesdavis: BBY case study is interesting. Break down by lifestyle activities instead of merchandise attributes.”

“armchair_sailor: Dan Moe’s presentation on customer centricity was educational”

This session was blogged on the NRF site at Winning with Customer Centricity.  

The afternoon super session, Capitalizing on Global Trends to Create a Superior Customer Experience, was well received by those who attended. This session featured Martin Lindstrom author of “Brand Sense” and “Buyology: Truth and Lies About Why We Buy.” Here’s a tweet from Twitter:

“JeffPR: opening keynote at #nrf was awesome…and a little scary given the power of brands over our purchasing decisions. “

Jennifer Mcnally blogged about the session at Can I smash your brand?

Jeff Roster of Gartner (JeffPR on Twitter) is writing about his experience at NRF this year on his blog. He has some great observations about the first day.