Customer centricity part II: Gathering your customer information

 
In my March article, Customer Centricity, the Retail Buzzword of 2009, I wrote that customer centricity would be a hot topic for the New Year. Several popular breakout sessions at this month’s NRF; including Are You Truly a Customer-Centric Retailer, gave evidence customer centricity is a top priority for retail companies.

Customer Centricity, the Retail Buzzword of 2009

2009: The Year of the Customer
One trend I’ve picked up on from conversations with my retail clients is an urgent
need to modify their business processes to be customer centric. That’s why I’m
declaring Customer Centricity as the retail buzzword of 2009.
Customer Centricity is the use of a deep understanding of customer wants and needs
to deliver tailored [...]