Promotion Optimization

“May you live in interesting times”
-Old Chinese Curse

Although The Yale book of Quotations claims there is no actual Chinese phrase to this
effect, the retail industry finds itself in, to put it mildly, said times for sure. With the
National Retail Federation reporting weak August sales as the lingering economic
downturn continues to put pressure on family finances, many retailers reported their
business decreased in September as well. Earlier predictions for this holiday season
expected a below average growth rate of 2.2%; and this was before early October’s
financial turbulence. Looks like “interesting” may be around for a while.